Colon cancer is the second leading cancer killer for both men and women in America (trailing only lung cancer) even though it is 90 percent preventable and 90 percent treatable when detected early. Haynes Estok & Company has developed a prevention campaign that your organization can initiate quick and easy to begin saving lives in your community. Please review the information below and call us at 615-812-8899 to discuss any questions in more detail.

Colon Cancer Prevention Campaign Overview:

The ultimate goal of this campaign is to save lives in your community while increasing revenues by driving patients to your organization for colonoscopies or other gastrointestinal procedures. Individuals 50 and over in your area will receive a high quality postcard alerting them of the dangers of Colon Cancer and educating them on the prevention of Colon Cancer. The call to action is to request an “at home" test kit for themselves and a spouse or loved one. This test kit is the leading throw-in-the-bowl test for the detection of occult (hidden) blood in the stool, which can be a symptom of Colon Cancer or other gastrointestinal diseases. Recipients can complete an online survey to request their kit or simply call in to request their kits. These test kits are provided on your organization's behalf at no cost to individuals in your community. This offer creates goodwill in the community and greatly impacts the response of the campaign. Individuals are encouraged at each touch point to schedule a colonoscopy or other gastrointestinal test as the best preventative measure.

What’s Included in the Colon Cancer Prevention Campaign?

• Rental of list (includes age, income, and geographic pulls).
• High quality postcard customized with your organization's brand (CLICK HERE TO VIEW ONE OF OUR TEMPLATES).
  • Includes design costs to customize postcard to your brand.
  • Specs:6 1/8 x 11; 4/4; 100# Silk Cover; Aqueous Coated.
  • Includes all mailing costs with the exception of postage.
• Customized website to collect response data (CLICK HERE TO VIEW ONE OF OUR TEMPLATE WEBSITES).
  • Registration of domain name and hosting of website (i.e.www.MyHospitalSavesLives.com).
  • Includes customization of site based on postcard design.
  • Includes customization of copy, including survey questions.
• Test Kit Fulfillment Package:
  • Management of responses and kit requests.
  • Printed letter customized with your logo and copy.
  • Printed envelope.
  • Printed label with your return address, so that test results can be mailed back if necessary.
  • Includes all mailing costs with the exception of postage.
• Optional Add On Items:
  • Completely customized design for your campaign is available for organizations who choose not to have one of the templates customized with their brand.
  • Call center application to schedule colonoscopies for incoming calls powered by the industry leader.
    
  • Radio Advertisements, including script, production, and media purchasing powered by an industry leader.
    
  • Television Advertisements including concept, production, and media purchasing/management powered by an industry leader.
    

Call 615-812-8899 or email today to discuss our Colon Cancer Prevention Campaign in more detail.